Sustainability has always been at the forefront of everything we do and environmentally conscious fashion is something we are hugely passionate about. Whether it’s the eco-friendly fabrics we use in our products, or having products driven rather than flown from factories, we believe in creating long-lasting & quality pieces that promote a sustainable future.

Sustainable Fabrics.

Why is working with sustainable fabrics important to us? Firstly, production of organic cotton uses 91% less water and 62% less energy than regular cotton! You’re also buying into fashion knowing that no toxic chemicals or pesticides go into the making. As well as organic cotton, our range includes eco-friendly fabrics such as recycled polyester and recycled nylon.

We hate to see anything go to waste, especially when made with high-quality, sustainable fabrics. To ensure all of our pre-production samples and seconds find loving homes we have made them available to purchase at super reduced prices. We have partnered with Preloved Country Clothing to sell this stock. We also take this stock on tour to pop-up events at some universities, and we have a special rail on our tradestand. We also reserve some samples and seconds to donate to our chosen charity, Mind. Anything deemed unwearable is sent for recycling.

The new Whale Of A Time Clothing trade stand at Burghley Horse Trails 2022

Plastic Free Packaging

Following a huge amount of positive feedback in summer 2019, we now dispatch every order plastic free with recyclable boxes and tissue paper. We also use 100% recyclable bags at all our events throughout the year!

Our Manufacturers & Transparency.

We have moved a lot of our production this year to larger factories in Turkey & Portugal. This means our products are still ethically made and we can continue to produce our expanding range of clothing to the highest standard & quality. We are able to trace all of our products from design to warehouse.  We have close relationships with our factories and our products are made either in Britain, Turkey or Portugal. In order to minimise our carbon footprint, the products are then driven rather than flown from the factories to our warehouse in Norfolk!

Partnering with Preloved Country Clothing

92 million tonnes of textile waste is thrown away every year. Which is why we have partnered with the small business Preloved Country Clothing. They will list our second hand preloved Whale Of A Time items as well as items that didn't quite make the cut for our regular product line.