Privacy Policy


Whale Of A Time Clothing are committed to protecting and respecting your privacy.

This policy (together with our terms of service) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998 (Act), the data controller is Whale Of A Time Clothing of PO BOX 1227 King's Lynn, Norfolk PE30 9EW

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


From visitors of our web pages we automatically collect data based on their web browsing activity, just like almost every other webpage. All such collected data is only processed for the purpose of analysis of our webpage effectivity and possible improvements, so that we are able to provide our visitors and customers with better service, and as such it is processed on the legal basis of our legitimate interests.

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

If you are an existing customer, we will contact you by post or e-mail with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, we will contact you by post, e-mail or telephone if you have consented to this.

Our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible.

None of the personal data mentioned above are sensitive.

We strive to retain Data Subjects’ data only for the period we need them.

Inactive customer accounts are redacted and anonamised after a maximum of 4 years. Inactive email marketing accounts are deleted after a maximum of 30 months.

If requested any customer has the right to erasure.

If you do not want us to use your data in this way, then please let us know by emailing us


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.


Questions about the Terms of Service should be sent to us at

Last Updated 22nd February 2019