Privacy Policy

Privacy Policy

Whale Of A Time Clothing (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit or make a purchase from our website.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Details

Whale Of A Time Clothing
Abbey Farm
River Road
Kings Lynn
Norfolk

PE32 1UA

Email: sales@whaleofatimeclothing.com

Information We Collect

We may collect personal information when you:

• Place an order

• Create an account

• Subscribe to marketing emails

• Contact us with enquiries

• Participate in promotions or surveys

The information we collect may include:

• Name

• Billing and delivery address

• Email address

• Phone number

• Order history

When you visit our website, we may also automatically collect certain information including:

• IP address

• Browser type and device information

• Website usage data and browsing behaviour

This information helps us improve the performance and usability of our website.

How We Use Your Information

We use personal information to:

• Process and fulfil orders

• Deliver products and provide customer support

• Process payments

• Improve our website and services

• Prevent fraud and maintain security

• Send marketing communications where permitted

If you are an existing customer, we may send marketing emails about similar products.
You can unsubscribe at any time using the link in our emails or by contacting us.

Payment Providers

Payments on our website may be processed by secure third-party payment providers.

Klarna

To offer Klarna payment options, we may share certain personal information such as contact and order details with Klarna. Klarna processes this information in accordance with their privacy policy and applicable data protection laws.

Clearpay

To offer Clearpay payment options, we may share personal information such as contact and order details with Clearpay to determine eligibility and process installment payments.

Both providers may carry out credit or affordability checks.

Sharing Your Information

We may share personal data with trusted third-party service providers including:

• Payment processors

• Delivery and courier services

• Website hosting providers

• Marketing and analytics platforms

These providers only process personal data where necessary to provide services on our behalf.

We do not sell your personal data.

International Data Transfers

Some of our third-party service providers are located outside the United Kingdom.

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as the use of standard contractual clauses or transfers to countries deemed to provide an adequate level of protection.

Analytics & Marketing Tools

We use third-party analytics and marketing tools to understand how visitors use our website and to improve our advertising.

These include:

• Google LLC (Google Analytics & Google Ads)  used to analyse website traffic and measure advertising performance

• Meta Platforms Inc.  used to track user activity and measure the effectiveness of advertising on Facebook and Instagram

• Klaviyo Inc.  used to manage email marketing and personalise communications
  
  

These tools may collect information such as:

• IP address

• Device information

• Pages visited

• Purchases and interactions
  
  

These tools use cookies and similar technologies and are only activated where you have provided consent via our cookie banner.

Data Retention

We retain personal data only for as long as necessary.

Typical retention periods include:

• Customer accounts may be anonymised after 4 years of inactivity

• Marketing records may be removed after 30 months of inactivity

• Order records may be retained for up to 6 years to comply with legal and tax obligations

Legal Basis for Processing

We process your personal data under the following lawful bases:

• Contract – to process and fulfil your orders

• Legal obligation – to comply with tax and legal requirements

• Legitimate interests – to improve our services and prevent fraud

• Consent – for marketing communications and the use of non-essential cookies
  
  

You have the right to withdraw your consent at any time.

Your Data Protection Rights

Under UK data protection law, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Withdraw consent to marketing

To exercise your rights, please contact:
sales@whaleofatimeclothing.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

Data Security

We take appropriate technical and organisational measures to protect your personal information, including secure servers and encrypted payment processing.

However, no method of transmission over the internet can be guaranteed to be completely secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page.

Contact

If you have any questions regarding this Privacy Policy, please contact:

sales@whaleofatimeclothing.com

Last updated: 17/03/2026