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About Us

Whale of a Time Clothing is a go-to British lifestyle brand for the discerning, and one of Norfolk’s finest exports.


Founded in September 2015 by young entrepreneur Ellie Wales, Whale Of A Time Clothing is underpinned by our founder’s vision for providing affordable casualwear with a retro-inspired twist.

Drawing inspiration from the North Norfolk Coast, Ellie’s designs are defined by simple yet sophisticated block colours that are effortless to style. At the heart of each season’s collection is our signature sweatshirt constructed from luxurious organic cotton and styled in a relaxed fit.

Above: Ellie Wales - Founder

Seen here with Elsie in the new SS18 Deck Shirt 


“I aim to create fashion pieces that our customers will want to live-in from beach to bar, country to city.”

Ellie Wales, Founder


Our SS18 Collection consists of new sweatshirt and long sleeved t-shirt designs and the introduction of the new classic Deck Shirt which is available in three different colour ways

Short sleeve t-shirts, hoodies and accessories complete the Whale Of A Time wardrobe.

And with a number of new styles in the pipeline, we’re intent on satisfying the demands of our customers. Ellie surmises: “We’re working on several exciting new styles, all designed to complement our existing garments. We’re growing the brand, whilst being careful to make sure that each piece is high quality.” 


 Feeling social? Then connect with us via Twitter, Facebook, Instagram, Pinterest and Snapchat.


Twitter - @whaleofatime_97

Facebook - Whale Of A Time Clothing

Instagram - @whaleofatimeclothing

Pinterest - WOAT16

Snapchat - whaleofatime_16


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