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About Us

Our story starts with our founder, Ellie Wales and her young ambition for designing a go-to British lifestyle brand. Ellie founded Whale Of A Time Clothing in September 2016 from her childhood passion of art and textiles. The brand was created with a vision to provide fun, affordable casual wear with a retro-inspired twist on timeless pieces. 



As the brand became popular amongst friends and university students, soon Whale Of A Time Clothing became more than just a hobby and it outgrew the small office in Ellie’s family home, to a new office space and warehouse based in West Acre, Norfolk. As the business grew it teamed up with Bloxham PR Agency to assist with taking the brand awareness to the next level.


Drawing inspiration from the North Norfolk Coast, Ellie’s designs are defined by simple yet sophisticated block colours that are effortless to style. At the heart of each new collection is the signature sweatshirt constructed from luxurious 100% organic cotton and designed for a relaxed fit. Each season the range grows with new styles and for AW19 we are really excited to be introducing a new line that we just know our customers will love.




Today Whale Of A Time Clothing has grown from a small business to a successful and ever growing online retailer. Stocked in over 25 wholesalers, sold at county shows throughout the year and worn by many influencers and celebrities across the UK, check out our press page for all PR updates. W.O.A.T. is run by a great team in-house that share the same passion for the North Norfolk coast, growing the brand and bringing Ellie’s British coastal designs to life.



Whale Of A Time Clothing is a go-to British lifestyle brand that stands by it’s company values to always be innovative in everything we do whilst listening to our customers needs and keeping the range fun, organic and affordable.



Feeling social? Connect with us and keep up to date with all the latest styles. Make sure to keep us tagged in your pictures on Facebook, Instagram & Twitter using the #whaleofatimeclothing 


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