The word “sustainable” is used pretty freely these days, so we think it’s important to be super clear in exactly how we use it. For us it’s about making better choices like using sustainable fabrics, responsible sourcing and producing long-lasting quality casual wear. To ensure that sustainability is continuously at the forefront of everything we do, our founder Ellie Wales made the commitment right from the very start to make sure the business was as eco-friendly as possible. Let’s take a closer look at how we’re playing our part in creating a healthier planet.
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- Zero Waste Stock
We hate to see any Whale Of A Time products go to waste, especially as each and every item is made from high quality, sustainable fabrics. So for that reason we created a Depop page to find homes for our seconds and samples at really great prices. All other items that don’t make it to our Depop page are donated to our chosen charity, Mind.. recycling fashion at its best!
- Reduce Air Miles
We’ve worked hard to reduce our air miles by moving the majority of our manufacturing back into the UK. Our fabrics throughout the range are currently sourced and dyed both in Britain and all of our core collections are proudly manufactured in the East Midlands. This allows for a faster turnaround from design to manufacture and most importantly being able to work much quicker and closer with the brilliant factories that we work with.
- Plastic-Free Packaging
In summer 2019 we were able to dispatch every order that left our warehouse plastic free with recyclable boxes & tissue paper, which we received a huge amount of positive feedback from and a great insight into how ethical fashion is so important to our customers. Not only is our packaging recyclable for online orders & of great quality for customers to return to us if needed, but we’ve made sure to use 100% recyclable bags at all events throughout the year too!
It’s really important to us that we do our bit to reduce waste and as a brand we’re always trying to improve wherever we can.
What’s New?
We’re delighted to introduce our exclusive jewellery collaboration with Hiho Silver, a brand celebrated for its beautifully crafted sterling silver designs. Bringing together Hiho’s renowned craftsmanship and our signature block colour style, this limited edition collection features two timeless pieces designed to be worn and loved every day.
The Cherry Roller Bangle
The Exclusive Sterling Silver Hiho x Whale of a Time Cherry Roller Bangle makes a striking statement. Handcrafted from solid sterling silver, it features enamel roller beads in our iconic Suffolk red and navy, along with a whale-tail bead at its centre — a nod to our Norfolk coastal roots.
The Dinky Charms Necklace
The Exclusive Sterling Silver Hiho x Whale of a Time Dinky Charms Necklace is a delicate everyday piece with subtle WOAT charm. Crafted in sterling silver, it’s perfect worn alone for understated elegance or layered with your favourite necklaces for a relaxed coastal look.
Layer with the Weybourne Quarter Zip Fleece
On cooler coastal days, the Cherry Roller Bangle adds a subtle touch of colour and craftsmanship when worn with the Weybourne Quarter Zip Fleece. The rich red and navy enamel beads echo the classic country and coastal colour palette that Whale of a Time is known for. Paired with the soft, practical warmth of the Weybourne fleece, this sterling silver bangle creates a stylish yet relaxed outfit perfect for seaside walks, countryside adventures or casual weekends.
Comfort & Style with the Penzance Puffer Jacket
When the temperature drops, the Hiho Silver x Whale of a Time jewellery collection adds a refined finishing touch to cosy layers like the Penzance Puffer Jacket. The sleek sterling silver of the Dinky Charms Necklace contrasts beautifully with the practical warmth of the puffer jacket, creating a balance of function and style. It’s an ideal pairing for coastal days out, combining timeless jewellery with one of Whale of a Time’s most versatile outerwear pieces.
Style with the Torbay Deck Shirt
For super easy style, the Hiho Silver x Whale of a Time Dinky Charms Necklace pairs beautifully with the Torbay Deck Shirt. The clean lines and classic maritime feel of the deck shirt complement the delicate sterling silver necklace perfectly, creating a timeless look inspired by days spent by the sea. Whether layered over a tee or worn on its own, the Torbay Deck Shirt and this elegant necklace make an easy everyday combination that captures the relaxed spirit of coastal living.
Everyday Comfort with the Suffolk Quarter Zip Sweatshirt
For dressing your go-to everyday wear, the Cherry Roller Bangle and Dinky Necklace work perfectly with the Suffolk Quarter Zip Sweatshirt. The sweatshirt’s classic country-meets-coast style pairs effortlessly with the handcrafted sterling silver aspects of the collection, while the signature red and navy enamel rollers subtly echo the brand’s heritage colour palette. It’s an easy way to elevate a casual outfit while keeping the comfortable, laid-back feel that defines the Whale of a Time lifestyle.
Elegant, timeless and crafted to last, both pieces capture the spirit of Whale of a Time perfectly.
Discover the collection online and add a little coastal charm to your jewellery box.
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