The word “sustainable” is used pretty freely these days, so we think it’s important to be super clear in exactly how we use it. For us it’s about making better choices like using sustainable fabrics, responsible sourcing and producing long-lasting quality casual wear. To ensure that sustainability is continuously at the forefront of everything we do, our founder Ellie Wales made the commitment right from the very start to make sure the business was as eco-friendly as possible. Let’s take a closer look at how we’re playing our part in creating a healthier planet.
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- Zero Waste Stock
We hate to see any Whale Of A Time products go to waste, especially as each and every item is made from high quality, sustainable fabrics. So for that reason we created a Depop page to find homes for our seconds and samples at really great prices. All other items that don’t make it to our Depop page are donated to our chosen charity, Mind.. recycling fashion at its best!
- Reduce Air Miles
We’ve worked hard to reduce our air miles by moving the majority of our manufacturing back into the UK. Our fabrics throughout the range are currently sourced and dyed both in Britain and all of our core collections are proudly manufactured in the East Midlands. This allows for a faster turnaround from design to manufacture and most importantly being able to work much quicker and closer with the brilliant factories that we work with.
- Plastic-Free Packaging
In summer 2019 we were able to dispatch every order that left our warehouse plastic free with recyclable boxes & tissue paper, which we received a huge amount of positive feedback from and a great insight into how ethical fashion is so important to our customers. Not only is our packaging recyclable for online orders & of great quality for customers to return to us if needed, but we’ve made sure to use 100% recyclable bags at all events throughout the year too!
It’s really important to us that we do our bit to reduce waste and as a brand we’re always trying to improve wherever we can.
What’s New?
Polzeath Women’s Polo – Designed with a flattering silhouette and breathable cotton pique, this polo is the ultimate blend of sporty and chic. Available in seasonal pastel tones combining mint, blush pink, and classic navy, it's perfect for pairing with our Signature white denim shorts, or our NEW Oban linen trousers.
Portrush Men’s Polo
Clean, classic, and effortless. The Portrush Polo features refined details and a slightly tailored fit that works just as well at the pub as it does at your summer BBQ. Style it with your go-to chino for a timeless smart-casual outfit.
Henley Long-Sleeved T-Shirt
Now in New Colours – Our ever-popular Henley returns with fresh pastel shades combing cornflower blue, washed mint, and Ecru. It’s the perfect layering piece for breezy evenings or cooler summer days.
Oban Linen Range – Shorts & Trousers
For the first time ever, we’re introducing a linen blend collection, and we’re obsessed. Lightweight, breathable, and undeniably stylish, the Oban Shorts and Oban Trousers come in Ecru with a soft blue trim detail. They’re incredibly versatile – dress them up with a polo or keep it relaxed with a tucked-in tee.
Colour Trends for 2025: Pastels Are In
Soft, sun-faded colours are everywhere this season – and we’ve embraced them across the SS25 collection. Pastels like mint green, blush pink, and sky blue are not only on-trend, they’re also flattering, easy to wear, and perfect for summer layering.
How to Style the Collection:
For Her: Pair the Polzeath Polo in pink with white jeans and espadrilles for effortless weekend chic. Add the Oban Shorts in stone and a tote for the perfect beach day look.
For Him: Style the Portrush Polo in navy with your go-to jeans or chino shorts, and boat shoes for a clean, polished look. Finish with our classic Quarter Zips for an essential layer when the sun goes down.
New Season, New Arrivals: SS25 Collection
We're thrilled to unveil the brand new Spring/Summer 2025 Collection — a fresh take on relaxed coastal living, pastel colour palettes, and our signature colour-block style with a twist.
We’re Popping Up in Ely! Shop Whale Of A Time at Ben’s Yard This April
We’re excited to announce that Whale Of A Time Clothing will be setting up shop at the beautiful Ben’s Yard, Stuntney Estate, Ely from Tuesday 15th April – Tuesday 22nd...
SS25 Starts Here: Introducing the Evesham Quarter Zip
We’re kicking off our SS25 collection with a bold, unmistakably Whale Of A Time classic — meet the Evesham Quarter Zip in Navy, Pink, Mint & Blue.