How We Are Tackling Inflation In 2023

It is no secret we have all been feeling the struggle of the inflation in recent months. In a result we have all been more conscious on how we are spending our money. With this in mind we wanted to look at ways to make it more affordable to shop our sustainable causal wear. Whilst the costs from the manufacturers has risen we started to look at other options to bring costs down. Therefore we have recently moved some of collections production to Turkey and Portugal, by doing this we have been able to bring our prices down. Our products are still ethically made and we can continue to produce our expanding range of clothing to the highest standard & quality. We are able to trace all of our products from design to warehouse.  We have close relationships with our factories and our products are made either in Britain, Turkey or Portugal. In order to minimise our carbon footprint, the products are then driven rather than flown from the factories to our warehouse in Norfolk! Our core collection of quarter zips and sweatshirts will still be made in the UK.
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Check out our sustainability page to see what we are doing to maintain sustainability at the core of our values. 
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 What’s New?

We’re delighted to introduce our exclusive jewellery collaboration with Hiho Silver, a brand celebrated for its beautifully crafted sterling silver designs. Bringing together Hiho’s renowned craftsmanship and our signature block colour style, this limited edition collection features two timeless pieces designed to be worn and loved every day.

The Cherry Roller Bangle

The Exclusive Sterling Silver Hiho x Whale of a Time Cherry Roller Bangle makes a striking statement. Handcrafted from solid sterling silver, it features enamel roller beads in our iconic Suffolk red and navy, along with a whale-tail bead at its centre — a nod to our Norfolk coastal roots.

The Dinky Charms Necklace

The Exclusive Sterling Silver Hiho x Whale of a Time Dinky Charms Necklace is a delicate everyday piece with subtle WOAT charm. Crafted in sterling silver, it’s perfect worn alone for understated elegance or layered with your favourite necklaces for a relaxed coastal look.

Layer with the Weybourne Quarter Zip Fleece

On cooler coastal days, the Cherry Roller Bangle adds a subtle touch of colour and craftsmanship when worn with the Weybourne Quarter Zip Fleece. The rich red and navy enamel beads echo the classic country and coastal colour palette that Whale of a Time is known for. Paired with the soft, practical warmth of the Weybourne fleece, this sterling silver bangle creates a stylish yet relaxed outfit perfect for seaside walks, countryside adventures or casual weekends.

Comfort & Style with the Penzance Puffer Jacket

When the temperature drops, the Hiho Silver x Whale of a Time jewellery collection adds a refined finishing touch to cosy layers like the Penzance Puffer Jacket. The sleek sterling silver of the Dinky Charms Necklace contrasts beautifully with the practical warmth of the puffer jacket, creating a balance of function and style. It’s an ideal pairing for coastal days out, combining timeless jewellery with one of Whale of a Time’s most versatile outerwear pieces.

Style with the Torbay Deck Shirt

For super easy style, the Hiho Silver x Whale of a Time Dinky Charms Necklace pairs beautifully with the Torbay Deck Shirt. The clean lines and classic maritime feel of the deck shirt complement the delicate sterling silver necklace perfectly, creating a timeless look inspired by days spent by the sea. Whether layered over a tee or worn on its own, the Torbay Deck Shirt and this elegant necklace make an easy everyday combination that captures the relaxed spirit of coastal living.

Everyday Comfort with the Suffolk Quarter Zip Sweatshirt

For dressing your go-to everyday wear, the Cherry Roller Bangle and Dinky Necklace work perfectly with the Suffolk Quarter Zip Sweatshirt. The sweatshirt’s classic country-meets-coast style pairs effortlessly with the handcrafted sterling silver aspects of the collection, while the signature red and navy enamel rollers subtly echo the brand’s heritage colour palette. It’s an easy way to elevate a casual outfit while keeping the comfortable, laid-back feel that defines the Whale of a Time lifestyle.

Elegant, timeless and crafted to last, both pieces capture the spirit of Whale of a Time perfectly.

Discover the collection online and add a little coastal charm to your jewellery box.