How We Are Tackling Inflation In 2023

It is no secret we have all been feeling the struggle of the inflation in recent months. In a result we have all been more conscious on how we are spending our money. With this in mind we wanted to look at ways to make it more affordable to shop our sustainable causal wear. Whilst the costs from the manufacturers has risen we started to look at other options to bring costs down. Therefore we have recently moved some of collections production to Turkey and Portugal, by doing this we have been able to bring our prices down. Our products are still ethically made and we can continue to produce our expanding range of clothing to the highest standard & quality. We are able to trace all of our products from design to warehouse.  We have close relationships with our factories and our products are made either in Britain, Turkey or Portugal. In order to minimise our carbon footprint, the products are then driven rather than flown from the factories to our warehouse in Norfolk! Our core collection of quarter zips and sweatshirts will still be made in the UK.
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Check out our sustainability page to see what we are doing to maintain sustainability at the core of our values. 
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Highland Sherpa Jacket

For the mums who enjoy that crisp Spring morning stroll in the hills, our brand-new Highland Sherpa Fleece Jacket is perfect. Made to keep you cozy while looking effortlessly stylish. We've created a creamy sherpa fleece outer with pops of olive green and vibrant orange zippers. Plus, we've lined it with thick olive green fabric for added warmth and standout collar and cuff details.

Exeter Fleece

In these Spring temperatures, there's nothing quite like layering with a fleece quarter zip to keep you warm and cosy. Our latest offering, the Exeter Fleece Quarter Zip, showcases a colour block pattern in shades of navy and olive green, along with all the practical features you mum will know and love.

Thornham Long Sleeve T-Shirt

We love our Thornham Long Sleeve T-Shirt and know your mum will too. It’s perfect for any occasion and pairs wonderfully with our Signature Denim Mom Jeans. Crafted from the cosiest premium organic cotton, it boasts our iconic stripes, a classic crew neck, and longer sleeves for those chilly days.

Signature Mom Jeans

Sadly, it’s not the best weather for our Denim Shorts just yet. But we've still got all the mums covered. Check out our Signature Mom Jeans that pair perfectly with your go-to Whale Of A Time sweatshirts, quarter zips, shirts, T’s, and just about anything else! Our Signature jeans sport a vintage light blue wash with our whale tail logo embroidered on the back pockets. It's the perfect combo for a year-round effortlessly comfy-cool look!

Padstow Deck Shirt

Kick back and relax in the Padstow Deck Shirt. With classic block colours, standout cuffs, and a soft embroidered logo detail, it's made from the comfiest cotton drill for that laid-back look to go perfectly with your favourite Mom Jeans.

Exmoor Linen Shirt

As the temperatures start to climb, upgrade your wardrobe with our Exmoor Linen Shirt. The Exmoor boasts a relaxed fit and is beautifully crafted from luxurious pure linen, ensuring lightweight breathability for those warmer days, yet still perfect for layering through spring.  Enhanced with signature colour contrasting details at the cuff, pocket, and lower side embroidered logo, it exudes an air of sophistication. Whether you're pairing it with denim or draping it over your favourite bikini, this shirt is the perfect go-to all-year-round.

Blenheim Knitted Jumper

When temperatures drop, it's the perfect opportunity to snuggle up in fresh knitwear. The Blenheim Round Neck Jumper embodies a relaxed, casual feel, ideal for pairing with your favourite Signature Mom jeans. Featuring a rounded neckline, stylish contrasting stripes, and our embroidered logo for added flair, this relaxed-fit jumper is a timeless piece that will always remain fashionable.