We caught up with influencer Poppy Linehanx who is just as passionate about sustainable fashion as we are! Take a read of Poppy's thoughts on sustainability, what she's learnt along the way of transitioning to a more sustainable way of shopping and her top tips for anyone else wanting to change up their fashion habits. 
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We also teamed up with Poppy to style our classic Falmouth Deck Shirt three ways, scroll down to watch the video and get inspired by these easy to wear looks. Interested in learning more about Poppy's sustainable & vegan lifestyle? You'll find her on Instagram here.
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How long have you been shopping sustainably & what led you to have an interest in sustainable fashion?
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I went vegan over 2 years ago and as I learnt more about veganism , I also learnt about the world and how not only our food but lifestyle can impact the planet. I want to do everything I can to save our planet and live a clean lifestyle too. My sustainable fashion journey started about 6 months ago and I have never looked back! 
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Do you find it difficult to shop sustainably for fashion?
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I found it difficult at first but as soon as I did my research and found sustainable brands it wasn’t difficult at all. I have really enjoyed switching over to sustainable fashion!
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What are your top three fave sustainable fashion brands (can be big or small)?
I love @slowgarments, wear tala and of course Whale Of A Time Clothing!
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Have you learnt anything along the way of transitioning to shopping sustainably that has shocked you about fast fashion?
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Whilst transitioning to sustainable and learning about fast fashion I found out more and more on how people are exploited whilst making the clothing for cash fashion brands. I never truly knew how bad the conditions are. It made me want to fully go sustainable even more!
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For anyone wanting to live and shop more sustainably, what’s the top tip you would give them to start?
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My top tips are, rework your clothes you’ve got and create new pieces from them. Check out Depop and eBloggers to buy preloved clothes that you can give a second life to. I believe we can all do our part and do our best to not buy from fast fashion!
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Discover our full range here at www.whaleofatimeclothing.com 

 What’s New?

We’re delighted to introduce our exclusive jewellery collaboration with Hiho Silver, a brand celebrated for its beautifully crafted sterling silver designs. Bringing together Hiho’s renowned craftsmanship and our signature block colour style, this limited edition collection features two timeless pieces designed to be worn and loved every day.

The Cherry Roller Bangle

The Exclusive Sterling Silver Hiho x Whale of a Time Cherry Roller Bangle makes a striking statement. Handcrafted from solid sterling silver, it features enamel roller beads in our iconic Suffolk red and navy, along with a whale-tail bead at its centre — a nod to our Norfolk coastal roots.

The Dinky Charms Necklace

The Exclusive Sterling Silver Hiho x Whale of a Time Dinky Charms Necklace is a delicate everyday piece with subtle WOAT charm. Crafted in sterling silver, it’s perfect worn alone for understated elegance or layered with your favourite necklaces for a relaxed coastal look.

Layer with the Weybourne Quarter Zip Fleece

On cooler coastal days, the Cherry Roller Bangle adds a subtle touch of colour and craftsmanship when worn with the Weybourne Quarter Zip Fleece. The rich red and navy enamel beads echo the classic country and coastal colour palette that Whale of a Time is known for. Paired with the soft, practical warmth of the Weybourne fleece, this sterling silver bangle creates a stylish yet relaxed outfit perfect for seaside walks, countryside adventures or casual weekends.

Comfort & Style with the Penzance Puffer Jacket

When the temperature drops, the Hiho Silver x Whale of a Time jewellery collection adds a refined finishing touch to cosy layers like the Penzance Puffer Jacket. The sleek sterling silver of the Dinky Charms Necklace contrasts beautifully with the practical warmth of the puffer jacket, creating a balance of function and style. It’s an ideal pairing for coastal days out, combining timeless jewellery with one of Whale of a Time’s most versatile outerwear pieces.

Style with the Torbay Deck Shirt

For super easy style, the Hiho Silver x Whale of a Time Dinky Charms Necklace pairs beautifully with the Torbay Deck Shirt. The clean lines and classic maritime feel of the deck shirt complement the delicate sterling silver necklace perfectly, creating a timeless look inspired by days spent by the sea. Whether layered over a tee or worn on its own, the Torbay Deck Shirt and this elegant necklace make an easy everyday combination that captures the relaxed spirit of coastal living.

Everyday Comfort with the Suffolk Quarter Zip Sweatshirt

For dressing your go-to everyday wear, the Cherry Roller Bangle and Dinky Necklace work perfectly with the Suffolk Quarter Zip Sweatshirt. The sweatshirt’s classic country-meets-coast style pairs effortlessly with the handcrafted sterling silver aspects of the collection, while the signature red and navy enamel rollers subtly echo the brand’s heritage colour palette. It’s an easy way to elevate a casual outfit while keeping the comfortable, laid-back feel that defines the Whale of a Time lifestyle.

Elegant, timeless and crafted to last, both pieces capture the spirit of Whale of a Time perfectly.

Discover the collection online and add a little coastal charm to your jewellery box.