As an ever-growing British brand with sustainability at the core of everything we do, we wanted to remind all of our customers & followers (loyal & new) of our sustainability promise and the reasons of why it is so important to us today & always.
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Ever since day one of Whale Of A Time launching four years ago by our young founder Ellie Wales, creating an eco-friendly brand was one of the most important values from the very start. We're proud to say that four years on and with the brand growing as fast as it has, we are more transparent than ever in responsible sourcing, how we work only with plastic free packaging & amongst many other things, being proud that our full manufacturing & sourcing of eco-friendly fabrics is done here in Britain, keeping our carbon footprint to a minimum.
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So, why does it matter?
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Giving our customers the confidence to shop with both sustainability and style in mind is what we're proud off. Environmentally conscious clothing is on the rise and at Whale Of A Time it's something that we feel hugely passionate about, creating premium classic styles that will last throughout all the seasons is what we love.
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Did you know, just one cotton t-shirt can use up to 700 gallons of water to make, that’s close to 18 full bathtubs worth! However, by investing in clothing made from 100% Organic Cotton you're buying in to fashion that uses 88% less water and of which no toxic chemicals go into the making - it's a no brainer to shop organic!
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Our Mission
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We’ll always design style that’s effortless, contemporary and has sustainability in mind. Collections that are long lasting & help people make more considered choices. We're lucky to have a highly engaged community of customers and social media followers that have expressed just how important sustainability is to you all, which we're always happy to hear and keeps us on track to continue learning & challenging our sustainability practices.
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Since the summer of 2019 when our manufacturing moved back in to Britain, we're now able to work closer than ever with our suppliers & manufacturers, allowing us to be fully transparent with you all in creating behind the scenes videos within our factories, Q&A interviews with our suppliers & for you all to learn more about our production process. Click here to watch our first behind the scenes factory video made so far.
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There’s never a wasted item
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We hate to see any Whale Of A Time products go to waste, especially as each and every item is made from durable, sustainable fabrics. So for that reason we have our much loved Depop samples sale of which all of our faulty and discontinued styles get re-listed at great prices.. recycling fashion at it’s best!
As we continue our sustainability promise in creating casual wear with longevity in both style and quality, follow us on Instagram, connect with us on LinkedIn or feel free to message us on any channel, we love to hear from you!
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What’s New?
We’re delighted to introduce our exclusive jewellery collaboration with Hiho Silver, a brand celebrated for its beautifully crafted sterling silver designs. Bringing together Hiho’s renowned craftsmanship and our signature block colour style, this limited edition collection features two timeless pieces designed to be worn and loved every day.
The Cherry Roller Bangle
The Exclusive Sterling Silver Hiho x Whale of a Time Cherry Roller Bangle makes a striking statement. Handcrafted from solid sterling silver, it features enamel roller beads in our iconic Suffolk red and navy, along with a whale-tail bead at its centre — a nod to our Norfolk coastal roots.
The Dinky Charms Necklace
The Exclusive Sterling Silver Hiho x Whale of a Time Dinky Charms Necklace is a delicate everyday piece with subtle WOAT charm. Crafted in sterling silver, it’s perfect worn alone for understated elegance or layered with your favourite necklaces for a relaxed coastal look.
Layer with the Weybourne Quarter Zip Fleece
On cooler coastal days, the Cherry Roller Bangle adds a subtle touch of colour and craftsmanship when worn with the Weybourne Quarter Zip Fleece. The rich red and navy enamel beads echo the classic country and coastal colour palette that Whale of a Time is known for. Paired with the soft, practical warmth of the Weybourne fleece, this sterling silver bangle creates a stylish yet relaxed outfit perfect for seaside walks, countryside adventures or casual weekends.
Comfort & Style with the Penzance Puffer Jacket
When the temperature drops, the Hiho Silver x Whale of a Time jewellery collection adds a refined finishing touch to cosy layers like the Penzance Puffer Jacket. The sleek sterling silver of the Dinky Charms Necklace contrasts beautifully with the practical warmth of the puffer jacket, creating a balance of function and style. It’s an ideal pairing for coastal days out, combining timeless jewellery with one of Whale of a Time’s most versatile outerwear pieces.
Style with the Torbay Deck Shirt
For super easy style, the Hiho Silver x Whale of a Time Dinky Charms Necklace pairs beautifully with the Torbay Deck Shirt. The clean lines and classic maritime feel of the deck shirt complement the delicate sterling silver necklace perfectly, creating a timeless look inspired by days spent by the sea. Whether layered over a tee or worn on its own, the Torbay Deck Shirt and this elegant necklace make an easy everyday combination that captures the relaxed spirit of coastal living.
Everyday Comfort with the Suffolk Quarter Zip Sweatshirt
For dressing your go-to everyday wear, the Cherry Roller Bangle and Dinky Necklace work perfectly with the Suffolk Quarter Zip Sweatshirt. The sweatshirt’s classic country-meets-coast style pairs effortlessly with the handcrafted sterling silver aspects of the collection, while the signature red and navy enamel rollers subtly echo the brand’s heritage colour palette. It’s an easy way to elevate a casual outfit while keeping the comfortable, laid-back feel that defines the Whale of a Time lifestyle.
Elegant, timeless and crafted to last, both pieces capture the spirit of Whale of a Time perfectly.
Discover the collection online and add a little coastal charm to your jewellery box.
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