Style for a Sustainable Future

As an ever-growing British brand with sustainability at the core of everything we do, we wanted to remind all of our customers & followers (loyal & new) of our sustainability promise and the reasons of why it is so important to us today & always. 

Ever since day one of Whale Of A Time launching four years ago by our young founder Ellie Wales, creating an eco-friendly brand was one of the most important values from the very start. We're proud to say that four years on and with the brand growing as fast as it has, we are more transparent than ever in responsible sourcing, how we work only with plastic free packaging & amongst many other things, being proud that our full manufacturing & sourcing of eco-friendly fabrics is done here in Britain, keeping our carbon footprint to a minimum.  

Did you know, just one cotton t-shirt can use up to 700 gallons of water to make, that’s close to 18 full bathtubs worth! However, by investing in clothing made from 100% Organic Cotton you're buying in to fashion that uses 88% less water and of which no toxic chemicals go into the making - it's a no brainer to shop organic!

We’ll always design style that’s effortless, contemporary and has sustainability in mind. Collections that are long lasting & help people make more considered choices. We're lucky to have a highly engaged community of customers and social media followers that have expressed just how important sustainability is to you all, which we're always happy to hear and keeps us on track to continue learning & challenging our sustainability practices.

Since the summer of 2019 when our manufacturing moved back in to Britain, we're now able to work closer than ever with our suppliers & manufacturers, allowing us to be fully transparent with you all in creating behind the scenes videos within our factories, Q&A interviews with our suppliers & for you all to learn more about our production process. Click here to watch our first behind the scenes factory video made so far.