A new year often comes with setting new goals. Not sure where to start with yours for 2021? Discover a few of our favourite goals that we'll be continuing to work hard on & ones we think are important for everyone to keep this year. 
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As you may know, sustainability is at the core of everything we do. Why not try & shop more sustainably this year? This could be by investing in organic & recyclable fabrics, being more conscious of where you're shopping or simply by taking your own re-usable bag to the supermarket!
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Model Harry wearing Green Southwold Sweatshirt
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We're proud to be a plastic free brand with 100% recyclable packaging. In 2020, UK households threw away over 26.8 million tonnes of waste! Why not make it a resolution to recycle more, use re-usable bottles & coffee cups and even try to get your household to recycle well with you.
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Models wearing Suffolk Quarter Zip Sweatshirts
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2020 was a challenging year for us all when it came to staying connected with our friends & family. It can be easy to fall out of the habit of reaching out in this new normal way of living, so make it a priority to scroll less on your phone & make a call to your loved ones instead.
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Model Eliza Batten wearing Pink Newquay Deck Shirt
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We all know staying active is key for a healthier & happier lifestyle. Why not join us in making a fitness goal of your own for 2021? This could be trying out a new at-home workout, training for a 5/10K run, learning some yoga or simply making sure you get out of the house once a day to get your steps in!
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Model Frankie Gaff wearing Cobalt Blue Penzance Puffer Jacket
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Discover our full range here at www.whaleofatimeclothing.com

 What’s New?

Polzeath Women’s Polo – Designed with a flattering silhouette and breathable cotton pique, this polo is the ultimate blend of sporty and chic. Available in seasonal pastel tones combining mint, blush pink, and classic navy, it's perfect for pairing with our Signature white denim shorts, or our NEW Oban linen trousers.

 Portrush Men’s Polo

Clean, classic, and effortless. The Portrush Polo features refined details and a slightly tailored fit that works just as well at  the pub as it does at your summer BBQ. Style it with your go-to chino for a timeless smart-casual outfit.

Henley Long-Sleeved T-Shirt

Now in New Colours – Our ever-popular Henley returns with fresh pastel shades combing cornflower blue, washed mint, and Ecru. It’s the perfect layering piece for breezy evenings or cooler summer days.

Oban Linen Range – Shorts & Trousers

For the first time ever, we’re introducing a linen blend collection, and we’re obsessed. Lightweight, breathable, and undeniably stylish, the Oban Shorts and Oban Trousers come in Ecru with a soft blue trim detail. They’re incredibly versatile – dress them up with a polo or keep it relaxed with a tucked-in tee.

Colour Trends for 2025: Pastels Are In

Soft, sun-faded colours are everywhere this season – and we’ve embraced them across the SS25 collection. Pastels like mint green, blush pink, and sky blue are not only on-trend, they’re also flattering, easy to wear, and perfect for summer layering.

How to Style the Collection:

For Her: Pair the Polzeath Polo in pink with white jeans and espadrilles for effortless weekend chic. Add the Oban Shorts in stone and a tote for the perfect beach day look.

For Him: Style the Portrush Polo in navy with your go-to jeans or chino shorts, and boat shoes for a clean, polished look. Finish with our classic Quarter Zips for an essential layer when the sun goes down.