A new year often comes with setting new goals. Not sure where to start with yours for 2021? Discover a few of our favourite goals that we'll be continuing to work hard on & ones we think are important for everyone to keep this year. 
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As you may know, sustainability is at the core of everything we do. Why not try & shop more sustainably this year? This could be by investing in organic & recyclable fabrics, being more conscious of where you're shopping or simply by taking your own re-usable bag to the supermarket!
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Model Harry wearing Green Southwold Sweatshirt
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We're proud to be a plastic free brand with 100% recyclable packaging. In 2020, UK households threw away over 26.8 million tonnes of waste! Why not make it a resolution to recycle more, use re-usable bottles & coffee cups and even try to get your household to recycle well with you.
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Models wearing Suffolk Quarter Zip Sweatshirts
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2020 was a challenging year for us all when it came to staying connected with our friends & family. It can be easy to fall out of the habit of reaching out in this new normal way of living, so make it a priority to scroll less on your phone & make a call to your loved ones instead.
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Model Eliza Batten wearing Pink Newquay Deck Shirt
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We all know staying active is key for a healthier & happier lifestyle. Why not join us in making a fitness goal of your own for 2021? This could be trying out a new at-home workout, training for a 5/10K run, learning some yoga or simply making sure you get out of the house once a day to get your steps in!
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Model Frankie Gaff wearing Cobalt Blue Penzance Puffer Jacket
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Discover our full range here at www.whaleofatimeclothing.com

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Highland Sherpa Jacket

For the mums who enjoy that crisp Spring morning stroll in the hills, our brand-new Highland Sherpa Fleece Jacket is perfect. Made to keep you cozy while looking effortlessly stylish. We've created a creamy sherpa fleece outer with pops of olive green and vibrant orange zippers. Plus, we've lined it with thick olive green fabric for added warmth and standout collar and cuff details.

Exeter Fleece

In these Spring temperatures, there's nothing quite like layering with a fleece quarter zip to keep you warm and cosy. Our latest offering, the Exeter Fleece Quarter Zip, showcases a colour block pattern in shades of navy and olive green, along with all the practical features you mum will know and love.

Thornham Long Sleeve T-Shirt

We love our Thornham Long Sleeve T-Shirt and know your mum will too. It’s perfect for any occasion and pairs wonderfully with our Signature Denim Mom Jeans. Crafted from the cosiest premium organic cotton, it boasts our iconic stripes, a classic crew neck, and longer sleeves for those chilly days.

Signature Mom Jeans

Sadly, it’s not the best weather for our Denim Shorts just yet. But we've still got all the mums covered. Check out our Signature Mom Jeans that pair perfectly with your go-to Whale Of A Time sweatshirts, quarter zips, shirts, T’s, and just about anything else! Our Signature jeans sport a vintage light blue wash with our whale tail logo embroidered on the back pockets. It's the perfect combo for a year-round effortlessly comfy-cool look!

Padstow Deck Shirt

Kick back and relax in the Padstow Deck Shirt. With classic block colours, standout cuffs, and a soft embroidered logo detail, it's made from the comfiest cotton drill for that laid-back look to go perfectly with your favourite Mom Jeans.

Exmoor Linen Shirt

As the temperatures start to climb, upgrade your wardrobe with our Exmoor Linen Shirt. The Exmoor boasts a relaxed fit and is beautifully crafted from luxurious pure linen, ensuring lightweight breathability for those warmer days, yet still perfect for layering through spring.  Enhanced with signature colour contrasting details at the cuff, pocket, and lower side embroidered logo, it exudes an air of sophistication. Whether you're pairing it with denim or draping it over your favourite bikini, this shirt is the perfect go-to all-year-round.

Blenheim Knitted Jumper

When temperatures drop, it's the perfect opportunity to snuggle up in fresh knitwear. The Blenheim Round Neck Jumper embodies a relaxed, casual feel, ideal for pairing with your favourite Signature Mom jeans. Featuring a rounded neckline, stylish contrasting stripes, and our embroidered logo for added flair, this relaxed-fit jumper is a timeless piece that will always remain fashionable.