Whale Of A Time is best known for dressing the casual from countryside to coastline...and now to the city streets! Take a look behind the scenes of our latest London edit.
We’re launching our brand new Basics collection this Autumn and where better to shoot these fresh new styles than the city of London! The concept for this street style campaign being shot in and around some of our favourite spots in Chelsea is to inspire our customers that Whale Of A Time is contemporary and versatile, you really can wear it anywhere and for any occasion.
Not to mention, Chelsea has a special place in our hearts as Made In Chelsea’s Binky Felstead was our very first celebrity influencer spotted in a Whale Of A Time sweatshirt and selling out the full range within hours, many of the M.I.C cast members have since been seen out and about wearing our iconic whale tail logo.
Our latest collection is a combination of fresh, minimal designs featuring new colours, a bold handwritten logo and a polar fleece quarter zip sweatshirt, an exciting new addition to our best selling category...(which usually sells out within minutes!) These easy to wear and soon to be your favourite basics have all been designed with a unisex fit, from premium 100% organic cotton all sustainably made here in Britain.
No shoot is complete without a few outtakes…
The lengths you have to go to get that perfect shot! We loved working with this super fun couple Zoe Thresher & Cameron Mackintosh that were perfect for our first street style campaign.
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So what’s next for Whale Of A Time?
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We’re not done with Autumn/Winter ‘20 just yet. Keep a close out for new styles, colours and fabrics which we’re confident you will all love for the season ahead.
What’s New?
We’re delighted to introduce our exclusive jewellery collaboration with Hiho Silver, a brand celebrated for its beautifully crafted sterling silver designs. Bringing together Hiho’s renowned craftsmanship and our signature block colour style, this limited edition collection features two timeless pieces designed to be worn and loved every day.
The Cherry Roller Bangle
The Exclusive Sterling Silver Hiho x Whale of a Time Cherry Roller Bangle makes a striking statement. Handcrafted from solid sterling silver, it features enamel roller beads in our iconic Suffolk red and navy, along with a whale-tail bead at its centre — a nod to our Norfolk coastal roots.
The Dinky Charms Necklace
The Exclusive Sterling Silver Hiho x Whale of a Time Dinky Charms Necklace is a delicate everyday piece with subtle WOAT charm. Crafted in sterling silver, it’s perfect worn alone for understated elegance or layered with your favourite necklaces for a relaxed coastal look.
Layer with the Weybourne Quarter Zip Fleece
On cooler coastal days, the Cherry Roller Bangle adds a subtle touch of colour and craftsmanship when worn with the Weybourne Quarter Zip Fleece. The rich red and navy enamel beads echo the classic country and coastal colour palette that Whale of a Time is known for. Paired with the soft, practical warmth of the Weybourne fleece, this sterling silver bangle creates a stylish yet relaxed outfit perfect for seaside walks, countryside adventures or casual weekends.
Comfort & Style with the Penzance Puffer Jacket
When the temperature drops, the Hiho Silver x Whale of a Time jewellery collection adds a refined finishing touch to cosy layers like the Penzance Puffer Jacket. The sleek sterling silver of the Dinky Charms Necklace contrasts beautifully with the practical warmth of the puffer jacket, creating a balance of function and style. It’s an ideal pairing for coastal days out, combining timeless jewellery with one of Whale of a Time’s most versatile outerwear pieces.
Style with the Torbay Deck Shirt
For super easy style, the Hiho Silver x Whale of a Time Dinky Charms Necklace pairs beautifully with the Torbay Deck Shirt. The clean lines and classic maritime feel of the deck shirt complement the delicate sterling silver necklace perfectly, creating a timeless look inspired by days spent by the sea. Whether layered over a tee or worn on its own, the Torbay Deck Shirt and this elegant necklace make an easy everyday combination that captures the relaxed spirit of coastal living.
Everyday Comfort with the Suffolk Quarter Zip Sweatshirt
For dressing your go-to everyday wear, the Cherry Roller Bangle and Dinky Necklace work perfectly with the Suffolk Quarter Zip Sweatshirt. The sweatshirt’s classic country-meets-coast style pairs effortlessly with the handcrafted sterling silver aspects of the collection, while the signature red and navy enamel rollers subtly echo the brand’s heritage colour palette. It’s an easy way to elevate a casual outfit while keeping the comfortable, laid-back feel that defines the Whale of a Time lifestyle.
Elegant, timeless and crafted to last, both pieces capture the spirit of Whale of a Time perfectly.
Discover the collection online and add a little coastal charm to your jewellery box.
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