Whale Of A Time is best known for dressing the casual from countryside to coastline...and now to the city streets! Take a look behind the scenes of our latest London edit.
We’re launching our brand new Basics collection this Autumn and where better to shoot these fresh new styles than the city of London! The concept for this street style campaign being shot in and around some of our favourite spots in Chelsea is to inspire our customers that Whale Of A Time is contemporary and versatile, you really can wear it anywhere and for any occasion.
Not to mention, Chelsea has a special place in our hearts as Made In Chelsea’s Binky Felstead was our very first celebrity influencer spotted in a Whale Of A Time sweatshirt and selling out the full range within hours, many of the M.I.C cast members have since been seen out and about wearing our iconic whale tail logo.
Our latest collection is a combination of fresh, minimal designs featuring new colours, a bold handwritten logo and a polar fleece quarter zip sweatshirt, an exciting new addition to our best selling category...(which usually sells out within minutes!) These easy to wear and soon to be your favourite basics have all been designed with a unisex fit, from premium 100% organic cotton all sustainably made here in Britain.
No shoot is complete without a few outtakes…
The lengths you have to go to get that perfect shot! We loved working with this super fun couple Zoe Thresher & Cameron Mackintosh that were perfect for our first street style campaign.
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So what’s next for Whale Of A Time?
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We’re not done with Autumn/Winter ‘20 just yet. Keep a close out for new styles, colours and fabrics which we’re confident you will all love for the season ahead.
What’s New?
Polzeath Women’s Polo – Designed with a flattering silhouette and breathable cotton pique, this polo is the ultimate blend of sporty and chic. Available in seasonal pastel tones combining mint, blush pink, and classic navy, it's perfect for pairing with our Signature white denim shorts, or our NEW Oban linen trousers.
Portrush Men’s Polo
Clean, classic, and effortless. The Portrush Polo features refined details and a slightly tailored fit that works just as well at the pub as it does at your summer BBQ. Style it with your go-to chino for a timeless smart-casual outfit.
Henley Long-Sleeved T-Shirt
Now in New Colours – Our ever-popular Henley returns with fresh pastel shades combing cornflower blue, washed mint, and Ecru. It’s the perfect layering piece for breezy evenings or cooler summer days.
Oban Linen Range – Shorts & Trousers
For the first time ever, we’re introducing a linen blend collection, and we’re obsessed. Lightweight, breathable, and undeniably stylish, the Oban Shorts and Oban Trousers come in Ecru with a soft blue trim detail. They’re incredibly versatile – dress them up with a polo or keep it relaxed with a tucked-in tee.
Colour Trends for 2025: Pastels Are In
Soft, sun-faded colours are everywhere this season – and we’ve embraced them across the SS25 collection. Pastels like mint green, blush pink, and sky blue are not only on-trend, they’re also flattering, easy to wear, and perfect for summer layering.
How to Style the Collection:
For Her: Pair the Polzeath Polo in pink with white jeans and espadrilles for effortless weekend chic. Add the Oban Shorts in stone and a tote for the perfect beach day look.
For Him: Style the Portrush Polo in navy with your go-to jeans or chino shorts, and boat shoes for a clean, polished look. Finish with our classic Quarter Zips for an essential layer when the sun goes down.
New Season, New Arrivals: SS25 Collection
We're thrilled to unveil the brand new Spring/Summer 2025 Collection — a fresh take on relaxed coastal living, pastel colour palettes, and our signature colour-block style with a twist.
We’re Popping Up in Ely! Shop Whale Of A Time at Ben’s Yard This April
We’re excited to announce that Whale Of A Time Clothing will be setting up shop at the beautiful Ben’s Yard, Stuntney Estate, Ely from Tuesday 15th April – Tuesday 22nd...
SS25 Starts Here: Introducing the Evesham Quarter Zip
We’re kicking off our SS25 collection with a bold, unmistakably Whale Of A Time classic — meet the Evesham Quarter Zip in Navy, Pink, Mint & Blue.