Whale Of A Time is best known for dressing the casual from countryside to coastline...and now to the city streets! Take a look behind the scenes of our latest London edit.


Whale Of A Time Clothing Behind The Scenes AW20 Basics Shoot. Female model in basic navy sweatshirt.


We’re launching our brand new Basics collection this Autumn and where better to shoot these fresh new styles than the city of London! The concept for this street style campaign being shot in and around some of our favourite spots in Chelsea is to inspire our customers that Whale Of A Time is contemporary and versatile, you really can wear it anywhere and for any occasion.


Whale Of A Time Clothing Behind The Scenes AW20 Shoot. Male model in basic navy hoodie piggybacking female model down Chelsea street.


Not to mention, Chelsea has a special place in our hearts as Made In Chelsea’s Binky Felstead was our very first celebrity influencer spotted in a Whale Of A Time sweatshirt and selling out the full range within hours, many of the M.I.C cast members have since been seen out and about wearing our iconic whale tail logo. 


Made In Chelsea Stars Wearing Whale Of A Time Clothing


Our latest collection is a combination of fresh, minimal designs featuring new colours, a bold handwritten logo and a polar fleece quarter zip sweatshirt, an exciting new addition to our best selling category...(which usually sells out within minutes!) These easy to wear and soon to be your favourite basics have all been designed with a unisex fit, from premium 100% organic cotton all sustainably made here in Britain.


Whale Of A Time Clothing Behind The Scenes Basics AW20 Shoot - Model outtakes. Basic Collection.


No shoot is complete without a few outtakes…
The lengths you have to go to get that perfect shot! We loved working with this super fun couple Zoe Thresher & Cameron Mackintosh that were perfect for our first street style campaign. 
So what’s next for Whale Of A Time?
We’re not done with Autumn/Winter ‘20 just yet. Keep a close out for new styles, colours and fabrics which we’re confident you will all love for the season ahead.