Shoot days are where a new season truly comes to life - and our SS26 Studio Shoot was no exception.
What’s New?
This collection is all about effortless coastal style: sun-washed colours, lightweight layers, refined detailing, and breathable fabrics designed for easy British summer days. The brief? Keep it clean, bright, and let the clothes speak for themselves.
Bringing SS26 to Life
From early-morning steaming to last-minute styling tweaks, every detail mattered. Sleeves were rolled just right, collars adjusted, lighting refined - all to capture that relaxed, confident Whale of a Time feel.
Between coffee refills and camera clicks, the energy on set was effortless and focused. When the team gathered around the screen and said, “That’s the one,” we knew SS26 had arrived.
We can’t wait to share the full collection with you soon.
Until then, we’ll be behind the seams.
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