Step behind the scenes of our latest Studio Shoot in Norwich
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We had so much fun being back with the production team for our first shoot of the year! So, sit back and enjoy some BTS of our eCommerce shoot.
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New Models
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For this shoot we were super excited to work with two new models, Amina Fisher & Rhys Fitzsimmons. We think you'll agree when you discover our SS23 range that they both looked amazing in our new styles! You'll also spot them in some of your favourite classic styles - Cambridge Quarter ZipSussex Full Zip FleeceMen's Holme Rugby Shirt and more! 
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The Team
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We had the help of an amazing behind the scenes team to make this studio shoot our best yet! From flawless hair & makeup by Ashley Kay, faultless fashion styling by Nicola Burnage to the perfect shots captured by our photographer Emma Chapman. And of course not forgetting our in-house team who put all this together for a seamless day!
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SS23 Coming Soon! 
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We are so excited to be able to share our SS23 collection with you all VERY soon! 
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So watch this space and make sure to keep an eye on our socials over the next few weeks for our launch dates.
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Discover the full range at www.whaleofatimeclothing.com /

 What’s New?

Polzeath Women’s Polo – Designed with a flattering silhouette and breathable cotton pique, this polo is the ultimate blend of sporty and chic. Available in seasonal pastel tones combining mint, blush pink, and classic navy, it's perfect for pairing with our Signature white denim shorts, or our NEW Oban linen trousers.

 Portrush Men’s Polo

Clean, classic, and effortless. The Portrush Polo features refined details and a slightly tailored fit that works just as well at  the pub as it does at your summer BBQ. Style it with your go-to chino for a timeless smart-casual outfit.

Henley Long-Sleeved T-Shirt

Now in New Colours – Our ever-popular Henley returns with fresh pastel shades combing cornflower blue, washed mint, and Ecru. It’s the perfect layering piece for breezy evenings or cooler summer days.

Oban Linen Range – Shorts & Trousers

For the first time ever, we’re introducing a linen blend collection, and we’re obsessed. Lightweight, breathable, and undeniably stylish, the Oban Shorts and Oban Trousers come in Ecru with a soft blue trim detail. They’re incredibly versatile – dress them up with a polo or keep it relaxed with a tucked-in tee.

Colour Trends for 2025: Pastels Are In

Soft, sun-faded colours are everywhere this season – and we’ve embraced them across the SS25 collection. Pastels like mint green, blush pink, and sky blue are not only on-trend, they’re also flattering, easy to wear, and perfect for summer layering.

How to Style the Collection:

For Her: Pair the Polzeath Polo in pink with white jeans and espadrilles for effortless weekend chic. Add the Oban Shorts in stone and a tote for the perfect beach day look.

For Him: Style the Portrush Polo in navy with your go-to jeans or chino shorts, and boat shoes for a clean, polished look. Finish with our classic Quarter Zips for an essential layer when the sun goes down.