Step behind the scenes to take a sneak peak of our Spring Summer '22 campaign shoot. Shot in the gorgeous Wells-Next-The-Sea, the theme behind this campaign was to create a 'Day At The Coast' story.. we couldn't have asked for better weather! 
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Models Klaudia & Chris.
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For this campaign we were so excited to work with two new models, Klaudia Kowalowka & Chris Doe. We had such an exciting day shooting with them both & they looked SO great in all of the new styles that we can't wait to share with you for the spring summer season!
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This collection consists of contemporary, easy to wear pieces made from organic cotton. You'll find vibrant colour contrasts, bold designs & timeless colours for both him & her. We are confident this will be your favourite spring summer collection yet!
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Models In New SS22 Styles
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Make sure to sign up to our emails (via the pop up on our website) to be the first to shop our new SS22 collection. We're so excited to hear all your thoughts & feedback on the range very soon! 
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So scroll & discover a few behind the scene pictures where you'll discover a new twist on our best selling quarter zips, bold & classic polo shirts for both him & her,  new style deck shirts & more that we can't wait to share with you all!
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Behind The Scenes of Elsie The Sausage Dog
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Additional content

Highland Sherpa Jacket

For the mums who enjoy that crisp Spring morning stroll in the hills, our brand-new Highland Sherpa Fleece Jacket is perfect. Made to keep you cozy while looking effortlessly stylish. We've created a creamy sherpa fleece outer with pops of olive green and vibrant orange zippers. Plus, we've lined it with thick olive green fabric for added warmth and standout collar and cuff details.

Exeter Fleece

In these Spring temperatures, there's nothing quite like layering with a fleece quarter zip to keep you warm and cosy. Our latest offering, the Exeter Fleece Quarter Zip, showcases a colour block pattern in shades of navy and olive green, along with all the practical features you mum will know and love.

Thornham Long Sleeve T-Shirt

We love our Thornham Long Sleeve T-Shirt and know your mum will too. It’s perfect for any occasion and pairs wonderfully with our Signature Denim Mom Jeans. Crafted from the cosiest premium organic cotton, it boasts our iconic stripes, a classic crew neck, and longer sleeves for those chilly days.

Signature Mom Jeans

Sadly, it’s not the best weather for our Denim Shorts just yet. But we've still got all the mums covered. Check out our Signature Mom Jeans that pair perfectly with your go-to Whale Of A Time sweatshirts, quarter zips, shirts, T’s, and just about anything else! Our Signature jeans sport a vintage light blue wash with our whale tail logo embroidered on the back pockets. It's the perfect combo for a year-round effortlessly comfy-cool look!

Padstow Deck Shirt

Kick back and relax in the Padstow Deck Shirt. With classic block colours, standout cuffs, and a soft embroidered logo detail, it's made from the comfiest cotton drill for that laid-back look to go perfectly with your favourite Mom Jeans.

Exmoor Linen Shirt

As the temperatures start to climb, upgrade your wardrobe with our Exmoor Linen Shirt. The Exmoor boasts a relaxed fit and is beautifully crafted from luxurious pure linen, ensuring lightweight breathability for those warmer days, yet still perfect for layering through spring.  Enhanced with signature colour contrasting details at the cuff, pocket, and lower side embroidered logo, it exudes an air of sophistication. Whether you're pairing it with denim or draping it over your favourite bikini, this shirt is the perfect go-to all-year-round.

Blenheim Knitted Jumper

When temperatures drop, it's the perfect opportunity to snuggle up in fresh knitwear. The Blenheim Round Neck Jumper embodies a relaxed, casual feel, ideal for pairing with your favourite Signature Mom jeans. Featuring a rounded neckline, stylish contrasting stripes, and our embroidered logo for added flair, this relaxed-fit jumper is a timeless piece that will always remain fashionable.