Step behind the scenes to take a sneak peak of our Spring Summer '22 campaign shoot. Shot in the gorgeous Wells-Next-The-Sea, the theme behind this campaign was to create a 'Day At The Coast' story.. we couldn't have asked for better weather! 
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Models Klaudia & Chris.
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For this campaign we were so excited to work with two new models, Klaudia Kowalowka & Chris Doe. We had such an exciting day shooting with them both & they looked SO great in all of the new styles that we can't wait to share with you for the spring summer season!
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This collection consists of contemporary, easy to wear pieces made from organic cotton. You'll find vibrant colour contrasts, bold designs & timeless colours for both him & her. We are confident this will be your favourite spring summer collection yet!
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Models In New SS22 Styles
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Make sure to sign up to our emails (via the pop up on our website) to be the first to shop our new SS22 collection. We're so excited to hear all your thoughts & feedback on the range very soon! 
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So scroll & discover a few behind the scene pictures where you'll discover a new twist on our best selling quarter zips, bold & classic polo shirts for both him & her,  new style deck shirts & more that we can't wait to share with you all!
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Behind The Scenes of Elsie The Sausage Dog
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 What’s New?

Polzeath Women’s Polo – Designed with a flattering silhouette and breathable cotton pique, this polo is the ultimate blend of sporty and chic. Available in seasonal pastel tones combining mint, blush pink, and classic navy, it's perfect for pairing with our Signature white denim shorts, or our NEW Oban linen trousers.

 Portrush Men’s Polo

Clean, classic, and effortless. The Portrush Polo features refined details and a slightly tailored fit that works just as well at  the pub as it does at your summer BBQ. Style it with your go-to chino for a timeless smart-casual outfit.

Henley Long-Sleeved T-Shirt

Now in New Colours – Our ever-popular Henley returns with fresh pastel shades combing cornflower blue, washed mint, and Ecru. It’s the perfect layering piece for breezy evenings or cooler summer days.

Oban Linen Range – Shorts & Trousers

For the first time ever, we’re introducing a linen blend collection, and we’re obsessed. Lightweight, breathable, and undeniably stylish, the Oban Shorts and Oban Trousers come in Ecru with a soft blue trim detail. They’re incredibly versatile – dress them up with a polo or keep it relaxed with a tucked-in tee.

Colour Trends for 2025: Pastels Are In

Soft, sun-faded colours are everywhere this season – and we’ve embraced them across the SS25 collection. Pastels like mint green, blush pink, and sky blue are not only on-trend, they’re also flattering, easy to wear, and perfect for summer layering.

How to Style the Collection:

For Her: Pair the Polzeath Polo in pink with white jeans and espadrilles for effortless weekend chic. Add the Oban Shorts in stone and a tote for the perfect beach day look.

For Him: Style the Portrush Polo in navy with your go-to jeans or chino shorts, and boat shoes for a clean, polished look. Finish with our classic Quarter Zips for an essential layer when the sun goes down.