Anything that boosts our moods right now can only be a good thing and our bold & bright sweatshirts will definitely do just that! We caught up with the lovely Alex Sutton, fashion and beauty influencer, on all things from lockdown to loungewear as she shows us her four favourite ways to style the Baleen Sweatshirt in to your stay-at-home wardrobe.
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'Hey everyone, it's Alex! I don't know about you, (although I can guess) but I'm LIVING in loungewear, it has become part of my daily routine, after having breakfast and showering, to force myself to get ready rather than staying in my PJs all day - this has consisted of various loungewear pieces, which really helps lift my mood.

.I was gifted the cute Baleen Sweatshirt to see how easy it is to style with various pieces I already had at home and you'll see below just how effortless it is to wear. Look one featured the Baleen with simple white joggers and my Balenciaga trainers. If you've watched my IGTV video, you'll see underneath I styled the joggers with a red bralette to match!

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Alex Sutton styles the Whale Of A Time Navy Baleen Sweatshirt with white joggers
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Look two, again with the red bralette underneath, I have teamed the Baleen with my light blue ripped mom jeans from Stradivarius, white Birkenstocks, a red mini backpack and black triangular sunnies for a more 'dressed up' look if you're heading out for a daily stroll.
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Alex Sutton wears the Whale Of A Time navy Baleen Sweatshirt with mom jeans and a red backpack
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Look three is my personal favourite, I would say it depicts my 'lock down' style! Under the Baleen sweatshirt I am wearing a longline black bralette, with my black Gym Shark cycle shorts, Balenciaga trainers, black ankle socks, cap and bum bag. I have already worn this outfit a couple of times when out on my daily walk and just tie the sweatshirt round my waist when the sun comes out.
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Alex Sutton styles the Whale Of A Time Navy Baleen Sweatshirt with cycle shorts, bum bag and cap.
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Last but not least is look four which I have teamed the Baleen with a white bra top underneath, simple black high waisted leggings, trainers and styled with a high ponytail. I love the oversized look when wearing a sweatshirt and the fit of this one is just perfect!! The colours are also really easy to match with anything and the Baleen comes in two other great colour combinations - I am wearing a size medium for a cosy relaxed fit.
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Alex Sutton styles the Whale Of A Time Navy Baleen Sweatshirt with black high-waisted leggings
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So if you're getting fed up of reaching for the same loungewear day in, day out then there's never been a better time to take a look at our sustainable casual collections made right here in Britain.
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 What’s New?

We’re delighted to introduce our exclusive jewellery collaboration with Hiho Silver, a brand celebrated for its beautifully crafted sterling silver designs. Bringing together Hiho’s renowned craftsmanship and our signature block colour style, this limited edition collection features two timeless pieces designed to be worn and loved every day.

The Cherry Roller Bangle

The Exclusive Sterling Silver Hiho x Whale of a Time Cherry Roller Bangle makes a striking statement. Handcrafted from solid sterling silver, it features enamel roller beads in our iconic Suffolk red and navy, along with a whale-tail bead at its centre — a nod to our Norfolk coastal roots.

The Dinky Charms Necklace

The Exclusive Sterling Silver Hiho x Whale of a Time Dinky Charms Necklace is a delicate everyday piece with subtle WOAT charm. Crafted in sterling silver, it’s perfect worn alone for understated elegance or layered with your favourite necklaces for a relaxed coastal look.

Layer with the Weybourne Quarter Zip Fleece

On cooler coastal days, the Cherry Roller Bangle adds a subtle touch of colour and craftsmanship when worn with the Weybourne Quarter Zip Fleece. The rich red and navy enamel beads echo the classic country and coastal colour palette that Whale of a Time is known for. Paired with the soft, practical warmth of the Weybourne fleece, this sterling silver bangle creates a stylish yet relaxed outfit perfect for seaside walks, countryside adventures or casual weekends.

Comfort & Style with the Penzance Puffer Jacket

When the temperature drops, the Hiho Silver x Whale of a Time jewellery collection adds a refined finishing touch to cosy layers like the Penzance Puffer Jacket. The sleek sterling silver of the Dinky Charms Necklace contrasts beautifully with the practical warmth of the puffer jacket, creating a balance of function and style. It’s an ideal pairing for coastal days out, combining timeless jewellery with one of Whale of a Time’s most versatile outerwear pieces.

Style with the Torbay Deck Shirt

For super easy style, the Hiho Silver x Whale of a Time Dinky Charms Necklace pairs beautifully with the Torbay Deck Shirt. The clean lines and classic maritime feel of the deck shirt complement the delicate sterling silver necklace perfectly, creating a timeless look inspired by days spent by the sea. Whether layered over a tee or worn on its own, the Torbay Deck Shirt and this elegant necklace make an easy everyday combination that captures the relaxed spirit of coastal living.

Everyday Comfort with the Suffolk Quarter Zip Sweatshirt

For dressing your go-to everyday wear, the Cherry Roller Bangle and Dinky Necklace work perfectly with the Suffolk Quarter Zip Sweatshirt. The sweatshirt’s classic country-meets-coast style pairs effortlessly with the handcrafted sterling silver aspects of the collection, while the signature red and navy enamel rollers subtly echo the brand’s heritage colour palette. It’s an easy way to elevate a casual outfit while keeping the comfortable, laid-back feel that defines the Whale of a Time lifestyle.

Elegant, timeless and crafted to last, both pieces capture the spirit of Whale of a Time perfectly.

Discover the collection online and add a little coastal charm to your jewellery box.