In June we attended the Suffolk Show where we showcased our new SS22 collection. The following month was The Game Fair, this three day event is always such good fun! We had some familiar faces join us on the stand, it’s always so great to get the chance to meet our customers and people that we work with at these shows, it’s what we look forward to the most!
Burghley Horse Trials 2022 was very exciting, this was our biggest stand yet and where we launched our AW22 collection! The highlight of the weekend was to see our sponsored rider Alice Casburn finish 5th at her first ever Burghley Horse Trials. Alice wore her lucky Burnham Long Sleeved T-Shirt on her incredible cross-country round on Topspin. We got the chance to walk the course with Alice and get her professinal prespective on how she would tackle one of the hardest cross-country rounds in the world! If you missed it head over to our Reels on Instagram for Alice's top tips!
In August we headed up to Northamptonshire with the team to shoot our AW22 and Christmas campaign shoot, on the hottest day of the year! We hired a beautiful house in the Northamptonshire countryside to capture a picture perfect Christmas. Wreath making, board games, Christmas dinner, we did it all! It felt a little odd getting festive in 30+ degrees but the team worked their magic and the content delivered! For AW22 we bought back an old favourite in new colour ways, the Arnoux Sweatshirt along with brand new designs, the Sussex Full Zip Fleece, Helmsley Hoodie and Blenheim round Neck jumper.
We love to get involved in charity work when we can, we always work closely with Mind charity. We regularly send a box of clothing to Mind’s charity shops. This year we decided to launch the Arnoux Quarter Zip where 100% of the profit from sales in October were donated to Mind charity. We managed to raise over £700.
In October we supported the 3 Dads who set on an incredible challenge to raise awareness for suicide prevention by walking walking between each parliament of the 4 nations in memory of their beloved daughters Beth, Sophie and Emily. Their aim is to make suicide prevention a compulsory part of the school curriculum, they needed 100,000 signatures on their petition for it to be considered in the houses of parliament. They have managed to get 152,572 signatures therefore their debate will be discussed in parliament.
Over the year we have collaborated with our favourite brands for giveaways and influencers to create social media content. We love coming together and working on exciting projects with other brands, it's a chance to catch up and check in with how we're all doing on this journey together as fellow small businesses. We love to work with old and new influencers to create exciting content for our followers. We are very grateful to this community we've built over the years and very much look forward to working together again in 2023!
2022 has been a great year for Whale Of A Time for so many reasons! We've made lots of memories, worked with lovely people, released brand new designs and had a lot of fun along the way! On behalf of all the team at Whale Of A Time we'd like to thank our customers for shopping with us this year. We wish you all a very merry Christmas and a happy New Year!
See you in 2023!