This week we are celebrating 5 years of Whale Of A Time! It all started with our first loungewear style, the Orca Sweatshirt and from there we have had quite an incredible journey to where the brand has grown to today.
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Take a scroll to see some behind the scenes pictures from the archives of our very first photo shoot in 2016, to our first ever country show at Sandringham Game & Country Fair to where the journey has led us to so far. We're proud to have not only grown the range significantly but to have grown such a great team who are all equally as passionate about sustainability & timeless British casual wear.
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To mark such a milestone we have launched some exciting treats for our lovely community of loyal customers & influencers this week, from birthday hampers, an exclusive 20% OFF for 24hrs only, a BIG giveaway on our Instagram & surprise treats in all orders.. make sure to keep a close eye on our social channels so that you don't miss out!
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In this special birthday blog, we will be looking back at some of our favourite memories from the past five years and we'll be giving you a sneak peak into the next exciting launches that we have lined up for the rest of the year.
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The Journey So Far
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Our very first shoot was kept pretty simple; in front of a cinema screen in a big barn close to home when the team of two started out in 2016. However since then we have shot at multiple stunning locations across Norfolk, including the very well known Wilderness Reserve in Suffolk, Gaddesden Estate in Hertfordshire & our most recent campaign which was shot close to home in the gorgeous Narborough Hall.. just to name a few!.
Our Very First Country Show
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As you can see from the pictures that we've dug out from the archive below, our very first trade stand vs. our most recent at the Suffolk Show, we have had quite a journey! We continue to grow our show stands year on year, ensuring they're always better than the last and have set up at new locations along the way. Our shows are one of our favourite highlights in the annual social calendar - we love seeing all of our customers there, old and new, and it's a great reminder to see just how loved the brand is.
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Sustainability: It's At The Heart Of What We Do
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Bringing all of our manufacturing back in to Britain from India in 2019 was a really proud moment for us. Not only were we thrilled to be producing our entire range sustainably from eco-friendly fabrics here in Britain, but it also allowed for a much quicker turnaround on best selling lines so that we were able to keep up with our ever growing customer demands! It also allowed for us to work much harder towards reaching our sustainability goals in reducing our air miles in which significantly lowered our carbon footprint.
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A Catch Up With Our Founder Ellie Wales
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Have you achieved everything you hoped you would in the past five years?
I am definitely very pleased with what the business has grown to be. Our product range and customers continue to grow season after season as well as the expansion of our team. I am so grateful for everyone who has been on this journey with us, whether they have been part of the team since the very beginning or have recently joined us, it's so great to work with a team that are all as equally passionate about growing Whale Of A Time as I am.
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What was your mission from the very start of the journey?
The aim has always been to create high-quality and sustainable clothing. We are not a business that has ever been interested in competing with and chasing fast fashion trends - sustainability and providing long lasting fashion has always been at the heart of what we do. Our goal is to create timeless, contemporary pieces that can be worn season after season.
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What is your current favourite item in the collection?
The pink Sennowe Quarter Zip has to be my current favourite from our latest AW21 range. It's so lovely & soft as it's made from the finest sourced merino wool & part cashmere with also being a new twist on our best selling quarter zip range.
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COMING SOON
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We have a really exciting new launch coming up within the next couple of weeks as we'll be introducing new styles to our latest knitwear range and we are sure you will love it just as much as we do! We can't give too much away but here's a little sneak peak of what's to come..
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Discover our full range of sustainable casual wear in unisex sizes www.whaleofatimeclothing.com
What’s New?
We’re delighted to introduce our exclusive jewellery collaboration with Hiho Silver, a brand celebrated for its beautifully crafted sterling silver designs. Bringing together Hiho’s renowned craftsmanship and our signature block colour style, this limited edition collection features two timeless pieces designed to be worn and loved every day.
The Cherry Roller Bangle
The Exclusive Sterling Silver Hiho x Whale of a Time Cherry Roller Bangle makes a striking statement. Handcrafted from solid sterling silver, it features enamel roller beads in our iconic Suffolk red and navy, along with a whale-tail bead at its centre — a nod to our Norfolk coastal roots.
The Dinky Charms Necklace
The Exclusive Sterling Silver Hiho x Whale of a Time Dinky Charms Necklace is a delicate everyday piece with subtle WOAT charm. Crafted in sterling silver, it’s perfect worn alone for understated elegance or layered with your favourite necklaces for a relaxed coastal look.
Layer with the Weybourne Quarter Zip Fleece
On cooler coastal days, the Cherry Roller Bangle adds a subtle touch of colour and craftsmanship when worn with the Weybourne Quarter Zip Fleece. The rich red and navy enamel beads echo the classic country and coastal colour palette that Whale of a Time is known for. Paired with the soft, practical warmth of the Weybourne fleece, this sterling silver bangle creates a stylish yet relaxed outfit perfect for seaside walks, countryside adventures or casual weekends.
Comfort & Style with the Penzance Puffer Jacket
When the temperature drops, the Hiho Silver x Whale of a Time jewellery collection adds a refined finishing touch to cosy layers like the Penzance Puffer Jacket. The sleek sterling silver of the Dinky Charms Necklace contrasts beautifully with the practical warmth of the puffer jacket, creating a balance of function and style. It’s an ideal pairing for coastal days out, combining timeless jewellery with one of Whale of a Time’s most versatile outerwear pieces.
Style with the Torbay Deck Shirt
For super easy style, the Hiho Silver x Whale of a Time Dinky Charms Necklace pairs beautifully with the Torbay Deck Shirt. The clean lines and classic maritime feel of the deck shirt complement the delicate sterling silver necklace perfectly, creating a timeless look inspired by days spent by the sea. Whether layered over a tee or worn on its own, the Torbay Deck Shirt and this elegant necklace make an easy everyday combination that captures the relaxed spirit of coastal living.
Everyday Comfort with the Suffolk Quarter Zip Sweatshirt
For dressing your go-to everyday wear, the Cherry Roller Bangle and Dinky Necklace work perfectly with the Suffolk Quarter Zip Sweatshirt. The sweatshirt’s classic country-meets-coast style pairs effortlessly with the handcrafted sterling silver aspects of the collection, while the signature red and navy enamel rollers subtly echo the brand’s heritage colour palette. It’s an easy way to elevate a casual outfit while keeping the comfortable, laid-back feel that defines the Whale of a Time lifestyle.
Elegant, timeless and crafted to last, both pieces capture the spirit of Whale of a Time perfectly.
Discover the collection online and add a little coastal charm to your jewellery box.
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